Privacy policy
Learn how we collect, use and safeguard your personal data.
1. General provisions
1.1. MB „FLERA“ (hereinafter the “Company”, “we”) is committed to protecting and respecting your privacy. We strive to ensure that our processing of personal data complies with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation — GDPR).
1.2. The controller of buyers' personal data is MB „FLERA“, company code 305415398, address Gurių Sodų 10-oji g. 5, LT-11310 Vilnius, Lithuania, email info@storymagic.eu.
1.3. Please read this Privacy Policy to understand the purposes for which we collect your data and how we use it. This Privacy Policy was last updated on 27 March 2026.
1.4. When you visit our website we ask you to confirm that you agree to the use of cookies on the terms set out in this Privacy Policy.
2. How we use your data
| Category of data | Purpose and retention period |
|---|---|
| Name, surname, address, contact details (email, telephone number) | To fulfil orders, deliver goods and issue invoices. Retained for up to 10 years from the transaction. |
| Personalisation data (name, text, photos or other materials) | To produce personalised books under your order. Retained for up to 30 days after order fulfilment. |
| Communication regarding incomplete orders (telephone number) | To contact you when an order has not been paid. Retained for up to 30 days. |
| Marketing communications (email, telephone number) | Information about new products — only if you have consented. Retained for up to 2 years. |
| Payment information | To process payments and refunds. Retained for up to 10 years from the transaction. |
| Communication history | To maintain service quality. Retained for up to 2 years. |
| Purchase and activity history | For sales and service quality. Retained for up to 2 years. |
| Device information (IP address, browser) | To improve the website and for security. Retained for up to 2 years. |
2.7. We process your personal data for the purposes stated in this Privacy Policy on the basis of contract performance, legitimate interest, legal obligation or your consent, as applicable.
3. Disclosure to third parties
3.1. We disclose your personal data to third parties only where necessary:
a) to payment service providers — for processing financial transactions;
b) to courier services, hosting and server maintenance providers, email and newsletter providers.
3.2. We engage only processors who ensure an appropriate level of security in line with GDPR requirements.
4. Retention periods
4.1. We retain personal data no longer than necessary for the purposes for which they were collected. Detailed retention periods are set out in the table in Section 2.
5. Marketing messages
5.1. With your consent, we may send marketing communications by email.
5.2. You may opt out of direct marketing at any time:
a) by emailing info@storymagic.eu; or
b) by using the unsubscribe link in an email.
6. Your rights
6.1. Under applicable data protection law you have the following rights:
a) to obtain information about the processing of your personal data;
b) to access your personal data;
c) to request rectification of inaccurate data;
d) to request erasure (“right to be forgotten”);
e) to restrict processing;
f) to object to processing based on legitimate interests;
g) to object to direct marketing;
h) to data portability;
i) to withdraw consent at any time.
6.2. To exercise your rights, write to info@storymagic.eu.
7. Cookies
7.1. Our website uses cookies — small files that help deliver content more reliably and improve service quality.
7.2. You may delete cookies or block them in your browser settings.
8. Children's data
8.1. Minors aged 14 or over may give consent to processing on their own behalf. For children under 14, parental or guardian consent is required.
9. Changes to this policy
9.1. This Privacy Policy may be updated. We will notify you of changes by email and/or by posting them on the website.
10. Contact
Please contact us if you have questions about this Privacy Policy.